Masa Analytics

Privacy-by-Default Google Analytics of Web3

Harness the power of your data. Data-driven user insights and privacy-by-default analytics for you to acquire, retain and engage unique users.

Projects Using Masa Analytics

“Working with the Masa team has been an incredibly seamless and valuable experience. QuickSwap has integrated their Web3 analytical technology to help provide valuable insights on several campaigns, giving a much more in-depth analysis of participating users and actionable insights.”

Roc Zacharias, Co-Founder, QuickSwap

Read the Case Study

Masa Analytics is for

L1 & L2 Blockchains

Dex & Defi

Web2 Enterprise

Gaming & Metaverse

L1 & L2 Blockchains

Dex & Defi

Web2 Enterprise

Gaming & Metaverse

Optimize your Marketing Campaigns

Source Attribution

Optimize your channel strategy and learn which funnels are most effective across social, web, content and email.

Campaign Funnel Analytics

Get insights on unique users, engagement, and conversion rates in your marketing campaigns.

On-Chain Conversion Capture

Get real-time data on users completed on-chain actions and qualify for rewards.

Real-Time Understanding of your Users

Unlock the potential of your user base by mapping out their personas, journeys, use cases, and behaviors. Say goodbye to cookies and trying to understand users by analyzing anonymous wallets. Our privacy-by-default Masa Analytics is revolutionizing the way data is tracked in web3.

attribution

Powerful tools for web3 builders

Finally, you can bridge the gap between web2 and web3 events. Track a user across your website, decentralized applications, as well as their behavior across social and the web3 universe.

Onchain Activity

Explore the diverse on-chain actions of your users.

Onchain Asset Mix

Understand who the whales are in your community.

Wallet Interactions

Delve into wallet types and events.

Country-Level Analytics

Understand how users interact with your platform.

User Front-End Activity

Understand how users interact with your platform.

Social Activity

Gain insights into users' social engagements.

Integration is Easy

Finally, you can bridge the gap between web2 and web3 events. Track a user across your website, decentralized applications, as well as their behavior across social and the web3 universe.

Using our javascript tracking code you can install Masa Analytics in the <head> of your website and app pages.

<script src='https://cdn.masa.finance/masa-analytics.js?=client_id=your_client_id'></script>

Using our Typescript SDK you can create highly customizable tracking events for your app.

npm install @masa-finance/analytics-reactyarn add @masa-finance/analytics-react

SDK Documentation

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Masa Analytics Dashboard

Analyze your analytics insights in data-rich visual charts in our analytics dashboard. Customize charts for your specific use-case, while only revealing your project’s data to you and your team members.Coming soon...

Privacy-by-Default

Masa’s cookieless analytics adopts a privacy-by-default approach to data. All of our data is protected utilizing zero-knowledge proofs and fully-homomorphic encryption. Traditional analytics tools utilize cookies for tracking, but our analytics engine is powered by zero-knowledge Soulbound Tokens (zkSBTs) and leverages salted hashing techniques for data anonymization.

Harness the power
of Masa Analytics

We would love to learn more about your business and goals. Contact us and a dedicated member of the Masa team will reach out to you for a consultation.Interested in a demo or
want to learn more?

Get Started

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